THE NEW FLOW OF MAZDA

Mazda always amazes me with their weird concept of cars. My attention was caught when I was browsing the net. I saw this unusual concept car made by Mazda-the Mazda Nagare. In Japanese, it means “flow”. It doesn’t look like a car for me, but the design was definitely magnifique!

If you have noticed, Nagare and RX-8 have similarities. Both of their front ends are the same. However, it’s not a clone thing. Nagare has an organic flow of curves that are highlighted with stripes that follows the curves of the current sheetmetal just like a riptide. Well, it is absolutely an interesting car to look at, surely, you wouldn’t waste your time taking its every surface detail.

Ok so let’s take a look inside Nagare, its interior features was quite different since it has an interesting seating arrangement with the driver placed front and center under the roof’s highest point, and three additional passengers seated behind in a “wrap-around loung”. Being a pie-in-the sky concept, the Nagare isn’t necessarily a running prototype, but Mazda imagines it being powered by a hydrogen-fueled rotary engine.

In every motorshows, one of the most awaited car displays was the one made by Mazda. But Mazda’s global design team is very determined to create more cars that will outperform and stand out among the others. So it manifests on how they built Mazda Nagare which was introduced in a previous Greater Los Angeles International Auto Show. This car was produced as a proof to the challenged given to the Mazda team – to invent a novel means of registering motion in vehicles whether they’re moving or still. Nagare achieves that goal while also signaling a fresh design direction for future Mazda vehicles. Nagare is the first of a series of design concepts – some closer to actual production vehicles than others – that Mazda will showcase this global autoshow season, including Los Angeles, Detroit, Geneva and Tokyo. Mazda’s driving spirit will be enhanced and intensified by Nagare.

Through their vehicle lines, Mazda has proven that their concept cars are not only to spin wheels and do not create a pure flights of fantasy. They develop these ideas to demonstrate what they really intend to build and sell. It took soul-searching along with basic research to invent the new surface language we’re calling Nagare. The dynamic qualities of Mazda products already do an excellent job of capturing the spirit of motion so their goal was to move the design language a major step beyond what they’ve already demonstrated with Sassou, Senku, and Kabura.

Mazda began by studying the motion and the effect it has on natural surroundings: how wind shapes sand in the desert, how water moves across the ocean floor, and the look of lava flowing down a mountainside. Natural motion registers an impression in your brain and that’s what we hoped to capture with the new Nagare surface language. Once they started sketching the ideas, they weren’t surprised to find similar quests underway in other product design disciplines. They’ve found examples of motion influencing the shape and surface of furniture, architecture, apparel, and artwork. Nagare undoubtedly proves Mazda’s confidence in identifying a new and exciting visual language for Mazda as they lead the way in defining the interaction of motion and flow in automobile surfacing. Mazda began by developing a surface or textural language that describes flow. The motion of the vehicle is defined by, and evident in, the texture of its interior and exterior surfaces. There is no right or wrong way to capture the impression of motion, so each of the concepts was presented throughout the global show season will symbolize a different interpretation of Mazda’s new surface language.

Mazda Nagare has a soul of sports car. It has a sleek shape and is aerodynamically efficient, as everyone expects from an urban cruiser for the future. Its pricey wheels are positioned at the far corners of the envelope to have a quick steering response as well as a supple maneuverability. This car is truly amazing and this car fits Alicia Keys’. For me, she’s perfect for this car. 

~ by khia0486 on May 3, 2008.

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