HIPHOP SAFETY SONG PRODUCED BY CHEVY

Hip Hop has always been my favorite music genre. And when it comes to car brands Chevy is one of the cool car makers that I like. I was quite surprised when I discovered that Chevy has created a Hip Hop safety song which is peculiar. I saw the headline of the info and it says “Chevy teams with Safe Kids Worldwide and hip-hop duo Slum Village to deliver “4 Steps”. Chevrolet as well as the Safe Kids Worldwide are now digging into an unusual territory- and that is none other than the rap music. This is intended to reach out with the kids with an important safety message. Hip-hop group Slum Village has joined in with Chevy and Safe Kids to produce an original song that is targeted at 8-10 year-olds, urging them to ride in a backseat and use a booster seat when necessary.

For Chevy, their partnership with the Slum Village is actually one of the best means for Chevrolet to help Safe Kids do some really important work. For this auto maker the Slum Village guys are clever and hip and if they can reach kids by teaching them good safety habits through music the kids understand and enjoy, they have really made an important difference in their lives. This Hip Hop safety song was actually written by the Slum Village members T3 and Elzhi. Chevy will make the song available through web downloads as well as through CDs distributed by Safe Kids. Both members of the hip-hop duo say it’s a project they think is important and that they’re happy to help.

For the creators of this song, it is good to take a safety message and put it into a hip-hop song, because hip-hop is youthful and according to Elzhi, one of the composers of this song “Hip-hop holds a lot of influence over kids. Some kids even want to be like us—to do what we do—so we hope they will listen to our message.” In fact, this hip hop song is intended to help change the minds of kids who have been reluctant to buckle up in the right restraint. It will also provide parents with some needed support so kids are hearing these important messages from more than just parents and caregivers.

And by utilizing music, it will help Safe Kids as well as Chevy make a connection with the families have not been reached effectively in previous Child Passenger Safety Week campaigns. According to the research, Safe Kids events are successful at teaching parents on how to keep their kids safer in a vehicle; however underserved families may not have the same access to these life-saving messages. The song actually urge these kids to sit, pull, cross and click. And they wouldn’t be able to ride without an assist. According to Safe Kids, most parents are doing a great job when their children are infants and toddlers. But as kids get older, many are missing an important step when they move from toddler seats directly into an adult safety belt in a vehicle. Most kids less than 4’9″ in height and 80 to 100 pounds do not fit in a safety belt properly without a booster seat. The combination of the booster and safety belt will provide “tweens” in this height and weight range with the best protection in the event of a crash. Safe Kids recommends that parents take a simple “Safety Belt Fit Test” to determine whether their child is a booster seat candidate.

“The idea of sitting on a booster seat up to fifth grade is a hard sell—we realize that,” says Lorrie Walker, child passenger safety technical advisor for Safe Kids Worldwide. “But we’ve looked at the science and know that it’s worth the effort to change kid’s attitudes toward booster seats. They prevent injuries and save lives every day. We never want parents to wish they could have done something differently to protect their kids. Wow! This song will truly make a big hit. I know it will help kids to learn more about car safety.

~ by khia0486 on May 21, 2008.

 
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